SELLING FROM THE HEART BLOG

You’re Not Losing Deals on Price, You’re Losing Them in the First 30 Seconds

You’re Not Losing Deals on Price, You’re Losing Them in the First 30 Secondsby: Larry LevinePublished on: 02/04/2026

Deals aren’t usually lost on price—they’re lost in the first 30 seconds. Larry Levine explores trust, first impressions, and the power of how you show up.

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You’re Not Losing Deals on Price, You’re Losing Them in the First 30 Seconds